Eye of the Hurricane

April 15, 2011

Cuban wrong about LeBron’s “decision”

By DAVID FURONES

On July 8, 2010 LeBron James made his decision to take his talents to South Beach.

As the start to the NBA’s regular season approached, Dallas Mavericks owner Mark Cuban said that LeBron James “lost a billion dollars in brand equity.”

It came out recently that James outdid former top dog Kobe Bryant and ranked first in NBA jersey sales over the past season. The combination of the new number, the new colors, and the new name on the front of the jersey, in addition to his stellar play on the hardwood, were enough to overcome the negative publicity from James’ decision in the minds of NBA fans and make his jersey most popular.

It seems like his brand equity is doing quite alright.

LeBron’s No. 6 Miami Heat jersey can be seen in action Saturday at 3:30 p.m. in Game 1 of an Eastern Conference first round series against the Philadelphia 76ers.

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